Politico article "Rep. David Rivera war with Wikipedia" is a great example of a high profile figure taking-on Wikipedia as part of his PR/ branding strategy. Actually, in Rivera's case, it's more like damage control. Take a look.
The article ends with another amusing anecdote: apparently during 2008 there were fierce edit wars over whether to call Obama "Kenyan-American", and editors changed Hillary Clinton photo to one of a walrus. I love Wikipedia, but don't these people have jobs/ families?!
- sezflom