Why aren't iPhones made in the US?

Ok, it sounds like an obvious question, but Apple didn't always do their manufacturing overseas. The NYT explains how the manufacturing game changed.

 

"In 2007, a little over a month before the iPhone was scheduled to appear in stores, Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been carrying a prototype of the device in his pocket.

Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.

People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”

After one executive left that meeting, he booked a flight to ShenzhenChina. If Mr. Jobs wanted perfect, there was nowhere else to go."

 

http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?ref=general&src=me&pagewanted=all

One small step for E-Books...

Our discussion on E-books touched on many small, user concerns that were limiting uptake: backlighting that doesn't tire the eyes, that "book feel", highlighting/ note-taking capability etc.  The latest advancement is page numbers (H/T Lifehacker).  Users love improvements to a product they already own (particularly with the ease of downloading a softward update), but could the piecemeal nature of these advancements actually preclude momentum?  Compare Kindle's software updates to the Steve Job's approach of dramatically unveiling a new product that solves all the problems with the previous model and caters to those needs-you-didn't-even-know-you-had.  Jobs certainly gets more press coverage...
- sezflom

eBook Devices and Education

eBooks/eDocs and/or devices are not ready for the education market yet.  Amazon conducted Kindle DX trials at  Darden B-school (U. of Virginia), Princeton and a number of other U.S. universities.  The general conclusion was that while it is a good device for general reading, it was not ready for education because its not easy to highlight, annotate etc. or go to a particular page (since there are no true page numbers).

Meanwhile Swiss B-school IMD is giving the iPad a try and while its likely to have some of the same shortcomings as the Kindle, it appears to be a better tool for facilitating networking in the classroom and for accessing real time information.  One of the motives for going digital is to reduce paper use and associated printing/shipping costs.

Clearly the education segment is not going to drive eBook adoption … and if the 'specialist segment' is large enough and distinct enough there could be different devices for different segments … but not soon.  Cambridge, U.K. based company Plastic Logic developed a super-sleek device for the business segment called Que … one that would replace not just books but the entire briefcase ... and then changed its mind in August last year.  Now its focussing on next generation foldable plastic displays.