A short video on the Harvard Business School Case Method.
According to the ITC website eChoupal has become "the largest initiative among all internet-based interventions in rural India". It is also "the world's largest rural digital infrastructure created by a private enterprise". It now covers 4 million farmers in over 40,000 villages in 10 states through 6500 kiosks. Products include soybean, coffee, wheat, rice, pulses (legumes) and shrimp.
S. Sivakumar, Chief Executive of ITC Agribusiness, identifies the following characteristics of the model (see first video below):
- Complete end-to-end information technology solution
- Aggregates demand for quality inputs and is also a marketing channel
- It is scalable because it is built on market principles
- It is replicable across different crops and geographies
Major obstacles are primarily infrastructure: power supply, telecom connectivity and bandwidth. So as we have seen in so many cases ... What should government do? is neither a profound or a trick question - government should do what it should have done in the first place - provide basic infrastructure.
Here is a short report from the World Business Council for Sustainable Development on this and other examples of ICT-enabled solutions for development.
And two relatively short videos on eChoupal (parts 1 and 2):
Nandan Nilekani talking about Economic Access
The enrollment process (footage from an enrollment station) and why people are enrolling.
A critique of Aadhaar - Jean Dreze
Government video on Aadhaar, MGNREG (rural employment) and financial inclusion.
A longer in-depth interview (NYU Stern) which talks about the technology issues and network effects.
The interview is about 40 minutes - followed by Q&A.
Do watch this if you have time although are not discussing the NSA and surveillance. The discussion raises some really important questions which all societies must answer.
If you do ... pay particular attention to the views of the person on the extreme left of the screen (in Black): Yochai Benkler, who IMHO has the best insights and also to the person sitting next to him: Bruce Schneier (although like me Bruce has a tendency to talk real fast sometimes!).
Talking about surveillance ... wonder why you did not read about this in Singapore papers? Why I am not surprised?
Please do visit the Paydiant website to see what they are up to. Looks like they have solutions for merchants (targeted mobile advertising), processors (differentiated service offering) and banks (attach to existing mobile solution).
We can discuss the point about regulation (of telcos) raised by Fenny next week since we have to talk about a telco model of mobile payments. Also Fenny needs a new phone (quit Android - Google is evil!) or a new QR code scanning software because the QR code appears on the screen of the POS equipment - so not necessarily printed on paper. Paydiant also appears to have a got a patent for ATM withdrawals using their technology. So lots of stuff we did not think about!
Here is a video from Paydiant's website
And the interview with one of the founders ... He says " we think of payments as the kernel and its all the neat stuff you wrap around it". So the monetization for Paydiant is not really 'payments' but the "neat stuff". Also the consumer data belongs to the merchant.